The Law of Marketing PDF Download Ebook. Lynda J. Oswald traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Experienced marketing managers know that the law affects marketing activities in a variety of ways. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. This book is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.
This textbook for business students describes legal principles which are of particular relevance to marketing activities from initial product development through distribution and sales. No previous legal background is required of the student. Each chapter features a discussion of a set of legal issues illustrated by recent cases.
Chapters are organized according to marketing practices and functions – from product development, to distribution, promotion, and sale, which creates a logical progression for students to use as a framework for real-life experiences. Problems based on real cases appear at the end of the chapter and give students an opportunity to apply the legal concepts discussed in the chapter to real-life scenarios.
This text offers two different types of case treatment to allow you to tailor your course to the needs of all students, regardless of major. Short summaries of relevant legal cases, paraphrased for readability and comprehension, are integrated into the text to highlight key legal concepts. Discussion Cases, which appear at the end of each chapter, are longer cases containing the language of the court. Depending upon how the course is structured, instructors may assign all or just some of the cases, picking and choosing those that are most relevant to their own teaching objectives.
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